Some Essential things your website should have

Must Have Features For Your Web Site 


Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details. 


Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.


Does your website give enough contact information? 
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Keep in Touch with your Members

The best way to look at this is by thinking of your website as one of your team, a dedicated member of staff or even your business partner. You’re working together and aiming for the same goal. Your website is working extremely hard for you by racing around the internet and making sure that anyone looking for products or services like yours knows about you!
  
Your website is responsible for marketing your business, bringing potential customers to your door and showing them what you do and why they should be your customer! So your website needs all the latest information about your business.


Make sure that your website has all the information it needs to answer people’s questions and encourage a positive response. There is also another way to encourage maximum response from potential customers and visitors to your website.


 Newsletters keep you touch with existing and potential customers. When customers sign up to receive a newsletter, they are inviting you to keep them informed about new products, services, special offers and special events etc! By requesting your newsletter, they have also eliminated any Spam restrictions or barriers, which means you can contact them by email whenever you like! Keeping in touch with customers like this will make sure they think of YOU the next time they need the kind of products or services you offer.


  Keep Newsletters Short and Punchy and always include a link direct to your website. The link could take people to your home page or a particular page promoting your special offer or even a particular product or group of products within your shopping basket.
Alternatively, you could produce your newsletter on a page within your website and simply email your customers a link to that page with a short, catchy teaser inviting them to “click here to find out more about our amazing news!”