Surefire Ways To Maximize Your Adsense Earnings

Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in. 


What is it that they are doing wrong?


Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking. 


The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.


Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.


A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers. 


This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.


Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.


Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about. 


You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.


Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.


There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them. 


Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.


Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.

Learning How to Make Money Blogging

There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog's
readers. The second kind of money making blog is one
that helps a single brand improve its image by creating
positive associations between the blog and the product
in the mind of consumers. Both kinds of blogs can
make a lot of money, especially if the creator has a keen
mind for marketing. 


If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you
can do the work yourself and keep all of the revenue.
Within the first group, many people make money
blogging by selling space through Google's AdSense
program. The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn. 


Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can take
quite a bit of time, but it is often fairly lucrative. If you
have a lot of contacts in industries that are related to the
topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
often have to build quite a sizable readership before you
can attract advertisers, which can mean that you have to
do several months of work before you start to make
money blogging. 


As blogging becomes a more and more lucrative
business, a lot of established companies are considering
how they can get into the action. One way that
companies are capitalizing on the blog movement is by
having blogs that provide a kind of friendly face for
their corporation. Often, a company will employ an
established blogger to create a weblog designed
specifically to appeal to that company's customers and
to create positive associations with the brand in
consumers' minds. More than one writer who never
even dreamed that he or she could make money
blogging has been approached by a company and
offered quite a pretty penny for this kind of gig. 

More Blogging Tips

5 Reasons Why Blogging is the New Internet Marketing Tool 


Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool.  


1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.


2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.


3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business. 


4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.


5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:


-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.


-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.


-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.


-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.


-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.  


Give your business a boost by effectively using blogging as an Internet marketing tool.